Jaunt Motors

Client: Jaunt Motors

Role: UX Designer (designed with Colin Gacomi)

The Jaunt Motors Experience

JAUNT Motors is a Melbourne based startup that wants to create a sustainable road trip tourism option across NSW & VIC.

By restoring abandoned Land Rovers….implanting electric motors….the vehicles (EV) will be placed in remote rural locations for city folk to rent, exploring Australia with a minimal carbon footprint

The Design Challenge

The challenge was 2 fold

1.We needed to take a service-design approach to validating the business case by exploring the E2E journey and generating user needs and wants.

2.We were also engaged to design a mobile application to assist those “taking a Jaunt”, including booking the experience and guidance/assistance throughout the journey.

The Approach: Research

Talking to the proposed market (Outdoor and 4WD enthusiasts) to establish a baseline of user needs was the first step.

Understanding that the journey needed to cater for user needs like Child Seats, GPS, Roof Racks, fridges and water were all essential parts of what users would need in order to consider a “Jaunt” a viable holiday option.

We explored also different markets who may wish to use the JAUNT service; local school groups and tour operators for one, were markets that we explored through competitor analysis and market research to understand what other opportunities were out there for Jaunt Motors.

The Approach: Design

The application provided beginning to end-of-trip services for users.

1. Information, trip planning and booking;
2. Car unlocking, charging and range map and;
3. Trip rating and feedback

We aimed to design for delight by incorporating functionality to meet our users’ wants:

1. Share trip plans with others;
2. Recommended activities throughout the journey; and
3. Booking optional extras (Bike racks, Car seats) in advance;